Running stronger than ever

May 20, 2009

[caption id="attachment_319" align="alignleft" width="300" caption="Runners don\'t need much equipment"]Runners don't need much equipment[/caption]

What businesses are booming in the current economic climate? The answer is either energy-efficient replacement windows or the running industry.

The talk among vendors at the Boston Marathon expo last month was how surprisingly strong business was for them.

Writing in the Wall Street Journal, Cameron Stracher suggests the reasons why and makes a connection between the current running boom and the previous one:

Running is an inexpensive activity that requires little in the way of equipment -- a decent pair of shoes, shorts, socks and a T-shirt and you're ready. The playing field is any free land, sidewalk, park or road. (It's not surprising that America's first running craze was born of the economic malaise of the 1970s.)



Leave a comment

Comments will be approved before showing up.