How can the overmatched survive and win? Change the rules.

[caption id="attachment_327" align="alignright" width="300" caption="A non-stop full-court press gives weak basketball teams a chance against far stronger teams. Why have so few adopted it?"][/caption]

Meticulous observer of the overlooked insight, Malcolm Gladwell, focuses on a first-time coach in a middle school girls basketball league. Starting with an under-sized team of inexperienced girls, he put together a winning season that took them all the way to the national championships, by keeping a full court press on their opponents for the whole game.

It's a classic jiu jitsu strategy--don't fight your opponent's strength. Find a weakness, obtain leverage by throwing them off balance and then press home your attack.

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